Although social media marketing is just as important for nonprofit organizations as it is for traditional business, some of the tactics are slightly different.

Below, we’ve compiled a list of some important social media tips for nonprofits to remember:

  • Remember: it’s about sharing and discussing, not broadcasting.
  • Integrate social sharing buttons into your website so that visitors can pass along your content with just one (or a few) clicks.
  • Make social media someone’s specific job. Assign responsibility to a person or group of people on your staff.
  • Deliver quality information via your social profiles. Users should feel that your tweets or Facebook posts are useful.
  • Research what organizations you admire are doing on social media.
  • Set up a Google Alert for your organization’s name to keep track of what people are saying.
  • Encourage employees to include your social media information in their email signatures.
  • Inspire people. Try to focus more on success stories than tales of tragedy, if possible.
  • Aim high, but stay realistic. Your social media campaign (probably) won’t be an overnight success story.
  • Check out Twitter’s hope140 program.
  • Participate in Follow Fridays (#FF) by highlighting people or organizations accomplishing social good.
  • Reply and retweet often.
  • Use Twitter hashtags relevant to your cause. If one doesn’t already exist, create a new one (but be absolutely sure one doesn’t already exist).
  • Publicize volunteer opportunities.
  • Share photos. If relevant, ask followers to share photos. For example, @ASPCA often asks their followers to share photos of their rescue animals.
  • Create a custom Twitter background.
  • Compile a Twitter List of your employees, volunteers, corporate partners, and supporters.
  • Consider including “please RT” at the end of very important tweets that you’d like people to share.
  • Create a customized Facebook landing page with an email capture form.
  • Use Facebook’s Questions feature to poll your fans for their opinions.
  • Hold a photo or video contest so fans can submit user-generated content relevant to your mission.
  • Include your page rules in your “about” section, so fans know what they can and cannot post.
  • Create a partnership campaign – for every specific number of likes, a business will donate a fixed amount of money to your cause.
  • Apply to set up your YouTube account through the site’s nonprofit program.
  • Encourage your organization’s supporters to upload responses to your videos.
  • Consider creating an internal social network for your employees.
  • Use QR codes to direct mobile users to unique content and information.
  • Monitor and update your organization’s Wikipedia entry as needed.
  • Create a company page for your organization.
  • Create a LinkedIn group for your supporters.
  • Check out the nonprofit section of the LinkedIn Learning Center.
  • If you have a physical location, “claim” it on Foursquare, Facebook Places, Google Places, and even Yelp.
  • Apply to create a Foursquare Partner Badge.
  • Submit organization photos to relevant Flickr groups.
  • Upload your photos to Flickr under the Creative Commons program to allow for broader sharing.
  • Launch a photo petition, like this example from the National Wildlife Fund.
  • Get familiar with Google+ Pages and their functionality.
  • Blog about the progress of your active projects, so donors can see where their money has gone.
  • Include a “call to action” at the end of your blogs, asking readers to comment or check out your other social media sites.
  • Read social media and tech blogs regularly to stay on top of the latest trends.

Source: Shama Kabani.

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